Virality in games
Virality is so important for any project.
But how exactly are you implementing it? Do your personal methods, findings, secrets?
Let us share)
Talk about his little invention — the "Share or dare", which seems to have worked out pretty well in our Tap Deathmatch:Zombies!
The game is the second day in top 10 arcade games of Russia, although all PR activist stopped the day before this nice event for us.
So, Share-or-dare. The point is simple: we offer the user to get one of the bonuses by running a small but difficult task. In our case, need to hit the button at a certain speed is exactly 20 seconds. Or, as the name implies, to share and to receive the prize immediately. Well, players who have successfully completed the task, it is proposed to boast of the fact that the success.
But with this scheme, unfortunately, we turned the Apple: discover the new functionality can only be game mechanics or iAP.
First, of course, we are very upset, but a little scratching of the beard, figured out how to please everyone. And even better:
We have increased the job time up to 30 seconds, and for each Sher in one of the social networks, which in our game 3 (VKontakte, Facebook and Twitter), this time is reduced by 8 seconds.
Came out great: Apple missed the app in the AppStore, users like to get free functionality, we are satisfied — the number of shares, I believe, is good.
5500 users, there were a total of 337 shares of about 6%.
Compared with other viral mechanism — cher the outcome of the battle — the difference is 10 times.
What do you think, does this figure? I, unfortunately, nothing to compare with.
Article based on information from habrahabr.ru
But how exactly are you implementing it? Do your personal methods, findings, secrets?
Let us share)
Talk about his little invention — the "Share or dare", which seems to have worked out pretty well in our Tap Deathmatch:Zombies!
The game is the second day in top 10 arcade games of Russia, although all PR activist stopped the day before this nice event for us.
So, Share-or-dare. The point is simple: we offer the user to get one of the bonuses by running a small but difficult task. In our case, need to hit the button at a certain speed is exactly 20 seconds. Or, as the name implies, to share and to receive the prize immediately. Well, players who have successfully completed the task, it is proposed to boast of the fact that the success.
But with this scheme, unfortunately, we turned the Apple: discover the new functionality can only be game mechanics or iAP.
First, of course, we are very upset, but a little scratching of the beard, figured out how to please everyone. And even better:
We have increased the job time up to 30 seconds, and for each Sher in one of the social networks, which in our game 3 (VKontakte, Facebook and Twitter), this time is reduced by 8 seconds.
Came out great: Apple missed the app in the AppStore, users like to get free functionality, we are satisfied — the number of shares, I believe, is good.
5500 users, there were a total of 337 shares of about 6%.
Compared with other viral mechanism — cher the outcome of the battle — the difference is 10 times.
What do you think, does this figure? I, unfortunately, nothing to compare with.
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